Spanning the realms of science journalism, public engagement, storytelling, digital media, graphic design, photography, and content production, I wear multiple hats as a Naturalist, Science Communicator, and Digital Content Editor.
Currently, I'm stationed in Oxford, where I also serve in the capacity of digital production management.
My deep-rooted passion for nature and science opened the door to my journey as a Science Communicator, marking my entry into the realm of publishing and communication.
Having commenced my career as a freelancer years ago, I embarked on various roles, from being a Wildlife Tourism Guide, Science Editor, and Communication Officer to practicing journalism in diverse countries, including Tanzania, Cape Verde, Croatia, Italy, and now the UK. My professional background spans across roles such as content strategist, journalist, and editor for numerous publishers and media organizations in Italy and Croatia, as well as collaboration with institutions and charities in the UK.
One of the most thrilling chapters in my career as a Science Editor and Project Manager involved spearheading my own publishing project. I led a multifaceted team dedicated to creating a wide range of content each week, covering trending science topics, breaking news, and in-depth articles.
My recent endeavors have revolved around web development and digital content production for various platforms at Oxford University GLAM (Galleries, Libraries, Archives, and Museums). Presently, I am part of the Digital Product Management/Education Division at Oxford University Press, where I oversee digital platforms and content tools utilized by editors and publishers for the development and global promotion of educational content in the UK and beyond.
My passion for providing the public with access to science online led me to becoming a Web Content and Social Media Specialist, a perfect fit for my evolution as Digital Content Editor and Content Strategist.
Communicating the digital process to different audiences and professionals turned out to be another important step in my professional development.
I found myself working on different projects that required researching, designing and implementing digital media plans and strategies aiming to achieve a digital transformation.
My flexible approach allows me to tell stories with images, prose, videos and interactive elements. I believe that digital storytelling is one of the most powerful interactive tools for engaging your audience. Throughout my career I developed different stories into visual and interactive narratives, giving my audience an unique and immersive experience.
A broad demographic is my favourite audience. My wide experience in STEM Education as a teacher and projects coordinator helped me to better understand the learning process in children and students, and to design and deliver effective communication and education in the domain of science and technology.
GRAPHIC DESIGN AND VIDEO PRODUCTION
I swiftly developed a deep appreciation for the art of visual and data communication, which led me to create visually engaging designs, infographics, and videos. This creative journey allowed me to transform content into compelling visual narratives through a variety of multimedia tools.
My exploration of software like Photoshop, InDesign, Illustrator, and Premiere was a natural progression, and today, they are integral components of my skillset.
I played a pivotal role in guiding organizations from static designs to dynamic digital platforms, offering immersive, fully interactive, eye-catching, and informative online experiences.
My passion for visual storytelling continues to drive me forward, motivating me to continually enhance and refine my graphic design and video editing abilities.
Keeping my audience's attention is fundamental in my work. My extensive experience led me to improve my outreach skills and to work and collaborate with different stakeholders to develop innovative and inspiring approaches to public engagement online, which can reach a wide range of audiences.
I believe in effective web and digital communication through social media, user-generated content, interactive tools and I always try to find dynamic and innovative approach to using different digital channels.
I love creating great websites and digital content for different channels, and each phase is very important to me - from the understanding of visitors' interests and needs to the UI/UX design, text, navigation, and organization. The whole process allows me also to tranform my design ideas into building blocks for emails, visual elements, and general web content.
As a Naturalist, I have been passionate about wildlife all my life, and I never go to the countryside without my Nikon. I'm an amateur photographer which allows me to promote my best shots, and use them in exhibitions, publications and digital platforms for different clients. And as a journalist I couldn't create a story without using my photos.